STRATEGIC MEDIA RELATIONS
By protecting as well as promoting, Taylor & Company places our clients in the full range of appropriate media outlets to create business growth and build public profiles. Our creative story strategies for pitching news and feature articles equal multiple valuable results.
We position our clients front and center in global media. We engage in tactical media outreach programs that promote the objectives and brand of each client. We have a proven track record of securing positive coverage due to our excellent media relationships and our proactive approach.
Our relationships with A-list media ensure your story will be heard. Media listen to and trust us. They prefer to work with Taylor & Company, because we give them what they need. Our press kits, news releases, corporate announcements, story menus, media alerts, project fact sheets, firm backgrounders, staff biographies, and publication materials are well-written, organized, and ready for placement.
Taylor & Company writes by-lined articles, editorials, letters-to-editors, speeches, blog posts, award submissions, and project descriptions. As former journalists and feature writers, we are adept at preparing text appropriate to any style and outlet. We produce marketing text for e-blasts, brochures, and other marketing collateral. In addition to providing website content, we work with clients on site strategy, navigation, design direction, and implementation.
SOCIAL MEDIA MANAGEMENT
Taylor & Company devises strategic social media engagement plans to create and strengthen online presence. We scrutinize and analyze across platforms to ensure the most effective outcome. We monitor and contribute to page postings on Facebook, LinkedIn, Pinterest, and other appropriate platforms. We strategically engage complementary social media pages. We pitch to blogs and create and advise on blog postings and comments.
Offered exclusively by Taylor & Company and Studio J Marketing, the Marketing & PR bluePRintTM is a flexible program that gives small architecture and design firms options for—and guidance on—Marketing, Business Development, and Public Relations Plans. This process includes specialized analysis and research, and concludes with a document of recommendations, resources, and guidelines for firms to implement on their own. Options for select implementation also available.
Taylor & Company organizes speaking engagements, awards submissions, and special events for effective promotion. For public speaking, we research opportunities, prepare program briefs, and interface with sponsoring organizations. We continually provide counsel on award programs that best fit client budget and objectives. We advise on event participation, as well as preparation, including guest-list creation, catering, and other related services.